Job Description
Location: Bengaluru
Work Mode: Office
Work Hours: 9am to 6pm
About Tracxn
Tracxn is a leading global market-intelligence platform covering millions of private companies. We empower decision-making for Venture Capital firms, Private Equity, Investment Banks, and Corporates with deep data and insights.
About the Role
We are looking for a highly motivated Program Manager – Marketing to lead cross-functional marketing programs that strengthen Tracxn’s brand, visibility, and communication impact.
This role blends program management, marketing execution, and brand communications, while supporting high-visibility external initiatives including media-facing campaigns and narrative development—without being PR-heavy.
Key Responsibilities
- Program Planning & Execution:
- Plan, execute, and optimize end-to-end marketing programs across brand, communication, and visibility initiatives.
- Manage campaign workflows and timelines with internal teams and external partners.
- Support the creation and distribution of high-impact communication assets (e.g., announcements, insights-driven content, leadership messaging).
- Develop and maintain SOPs for marketing and communication processes.
- Operational Oversight & Process Improvement:
- Monitor ongoing marketing programs, identify bottlenecks, and drive operational efficiency.
- Analyze program performance and provide actionable insights for improvement.
- Ensure consistency and quality in brand voice and all external-facing communication by maintaining clear messaging guidelines, reviewing key content for tone and accuracy.
- Collaborating closely with content and design teams to uphold brand standards across channels.
- Strategic Planning & Reporting:
- Identify opportunities to enhance visibility and brand positioning.
- Run front-end campaigns that support media-relations efforts—such as distributing key stories, amplifying insights across owned channels, and coordinating with partners to increase communication reach
- Track campaign outcomes, brand mentions, and communication impact to support data-driven decision-making.
- Stay informed about industry trends, category movement, and competitor communication approaches.
- Cross-Functional Collaboration:
- Partner with marketing, content, analytics, and design teams to build data-driven, high-quality narratives.
- Work with leadership to align marketing communication outcomes with broader business goals.
- Coordinate with relevant teams to streamline execution of external-facing communication initiatives, including media-related deliverables when needed.
What We’re Looking For
- 2-4 years of experience in PR, corporate communications, or marketing, preferably in B2B or tech.
- Strong writing and storytelling skills with a knack for crafting clear, engaging narratives.
- Excellent relationship-building, communication, and project management skills.
- Ability to handle multiple projects simultaneously in a fast-paced environment.
- Strategic thinker with attention to detail and strong execution capability.
What You Can Expect at Tracxn
- Fixed work timings – 9 hrs × 5 days. Respect for personal time; no taking work home.
- A transparent, meritocratic culture where everyone explains the “why” behind their decisions.
- A candid and collaborative environment that values learning, curiosity, and open discussions.
- Managers and mentors who invest in your growth with timely, actionable feedback.
- Continuous learning through real-time projects and cross-functional exposure.
If this sounds like you - or you know someone who’d be a great fit - send your resume to [email protected] with the subject line: “Program Manager – Marketing, Tracxn”
