Job Description
🌐Location : Bangalore
💼Job type : Full time
🏢WorSportsk from Office
We are seeking a creative, data-driven, and results-oriented Senior Program Manager with a background in product marketing and digital marketing. This role is ideal for an individual who can bridge the gap between creative storytelling and data-driven marketing strategies, managing high-impact marketing programs from ideation to execution. You will be responsible for scaling product visibility, managing digital campaigns, and driving impactful product positioning across multiple channels.
About Tracxn
Tracxn is a leading market intelligence platform for private company data, serving Venture Capitalists, Private Equity Firms, Investment Banks, and Corporates. With a strong global footprint, Tracxn tracks over millions of companies across various sectors to provide deep insights and help clients make data-driven decisions.
Key Responsibilities
Digital Marketing and Content Management
- Plan, execute, and optimize digital marketing campaigns to maximize brand reach and engagement.
- Manage all digital ads for paid campaigns like Google Ads.
- Create and refine messaging for digital and offline channels, including social media, email, blogs, and events.
- Leverage SEO and content marketing to drive organic traffic and improve product visibility.
- Use design tools like Canva for quick content creation and customization.
Social Media Management
- Manage social media presence, including content creation, scheduling, and performance analysis across platforms like LinkedIn, Twitter, and Instagram.
- Review and approve social media content, ensuring consistency in tone, style, and brand voice.
- Monitor industry trends and competitor activities to optimize social media strategies.
Performance Tracking & Data-Driven Optimization
- Define and track key performance indicators (KPIs) to measure the success of marketing initiatives.
- Set up dashboards and Management Information Systems (MIS) for real-time campaign performance tracking.
- Use data insights to refine strategies, improve conversion rates, and increase customer engagement.
- Prepare regular performance reports for senior leadership, highlighting key metrics and areas of improvement.
Who You Are?
⭐ Experience: 5-8 years in digital marketing, social media management, or brand strategy, preferably in a B2B SaaS environment.
⭐ Creative and Data-Driven: You blend creative thinking with data insights to deliver impactful marketing programs.
⭐ Hands-On Marketer: You have experience with tools lUwinike Canva, Google Ads, and social media management platforms.
⭐ Stakeholder Management : You collaborate effectively with cross-functional teams and senior leadership.
⭐Continuous Improvement: You thrive in a culture of innovation and are always looking for ways to optimize processes.
Preferred Qualifications
- Experience in creative content creation, social media management, and campaign execution.
- Hands-on experience with digital marketing tools like Canva, Google Ads, and social media platforms.
- Strong ability to blend product marketing strategies with creative execution for impactful brand positioning.
What We Offer
- High-Impact Role: Directly influence strategic programs and business outcomes.
- Growth & Learning: A meritocratic environment with mentorship and leadership development opportunities.
- Innovative & Transparent Culture: A problem-solving mindset that values efficiency and innovation.
- Work-Life Balance: Fixed work hours for a healthy balance (9 hours x 5 days).
If you are passionate about building brands, leading creative marketing programs, and leveraging data to drive business impact, we would love to hear from you! Please mail your resume to [email protected].
