Commercetools - About the company
Commercetools is an acquired company based in Munich (Germany), founded in 2006 by Denis Werner and Dirk Hoerig. It operates as a Provider of a platform for enterprise digital commerce and related services. Commercetools has raised $291M in funding from Accel and Insight Partners, with last known valuation of $1.9B. The company has 1533 active competitors, including 161 funded and 127 that have exited. Its top competitors include companies like Bazaarvoice, Pattern Com and AnyMind Group.
Sectors and market segments that Commercetools operate in
Commercetools serves in the Retail market segments.The primary business model of Commercetools are:Company Details
Provider of a platform for enterprise digital commerce and related services. The platform offers solutions for B2C, B2B, and B2X commerce, along with features like AI-driven shopping and agentic commerce. It provides tools for businesses, IT, e-commerce, and finance roles, supporting industries such as retail, fashion, food, telecom, automotive, and healthcare. The platform aims to unify touchpoints and drive revenue through various channels.
- Website
- commercetools.com
- Social
- Email ID
- *****@commercetools.com
- Phone Number
- +49 **********
- Registered Address
- Durham, North Carolina
Key Metrics
Founded Year
2006
Location
Munich, Germany
Stage
Acquired
Total Funding
$291M in 3 rounds
Latest Funding Round
Last Known Valuation
$1.9B as on Sep 13, 2021
Ranked
13th among 1533 active competitors
Employee Count
631 as on Jan 31, 2026
Investment & Acquisitions
Similar Companies
Exit Details
Acquired by REWE (Sep 19, 2014)
Legal entities associated with Commercetools
Commercetools is associated with 4 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Jan 09, 2019 | - | 80 (as on Dec 31, 2024) | ||
Mar 24, 2019 | - | - | - | |
Dec 31, 1999 | - | 140 (as on Dec 31, 2022) | - | |
Dec 31, 2005 | - | 70 (as on Dec 31, 2016) |
Commercetools's acquisition details
Commercetools got acquired by REWE on Sep 19, 2014 at an acquisition amount of $7.89M.
Click here to take a look at Commercetools's acquisition in detail
Sign up to download Commercetools' company profile
Commercetools's funding and investors
Commercetools has raised a total funding of $291M over 3 rounds. Its first funding round was on Oct 13, 2011. Its latest funding round was a Series C round on Sep 13, 2021 for $140M. 3 investors participated in its latest round. Commercetools has 11 institutional investors.
Here is the list of recent funding rounds of Commercetools:
Date of funding | Funding Amount | Round Name | Post money valuation | Revenue multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Sep 13, 2021 | $140M | Series C | $1.9B | - | ||
Oct 21, 2019 | $145M | Series B | - | - | - | |
Oct 13, 2011 | $4.93M | Series A | - | - | - |
Access funding benchmarks and valuations. Sign up today!View details of Commercetools's funding rounds and investors
Commercetools' founders and board of directors
Founder? Claim ProfileThe founders of Commercetools are Denis Werner and Dirk Hoerig. Dirk Hoerig is the CEO of Commercetools.
Here are the details of Commercetools' key team members:
- Denis Werner: Co-Founder of Commercetools. They serve on the board of 1 company.Contact Info: 1 email address
- Dirk Hoerig: Co-Founder & CEO of Commercetools. They serve on the board of 1 company.Contact Info: 1 email address
Commercetools' Board of Directors
Commercetools's board has 5 active members. , , and are part of team and is independent board member.Here is the list of Commercetools' board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 19y 10m | |
Team | - | Current | 19y 10m | |
Team | - | Current | 9y 10m | |
Team | - | Current | 12y 7m | |
Independent board member | - | Current | 5y 11m |
View details of Commercetools's Founder profiles and Board Members
Commercetools' employee count trend
Commercetools has 631 employees as of Jan 26. Here is Commercetools's employee count trend over the years:
Uncover Commercetools' growth story! Sign up today!
Access Tracxn on any website
Install Tracxn ExtensionOur Google Chrome extension lets you view company details while browsing their websites
Commercetools's Competitors and alternates
Top competitors of Commercetools include Bazaarvoice, Pattern Com and AnyMind Group. Here is the list of Top 10 competitors of Commercetools, ranked by Tracxn score:
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!
Overall Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Bazaarvoice 2005, Austin (United States), Acquired | Provider of SaaS based marking solution | $20.4M | 74/100 | |
2nd |  Pattern Com 2009, London (United Kingdom), Public | Provider of ecommerce services including marketplace growth, fulfillment, and software | $277M | 72/100 | |
3rd |  AnyMind Group 2016, Singapore (Singapore), Public | Provider of e-commerce, marketing, and manufacturing platforms | $91.7M | 72/100 | |
4th |  CommerceIQ 2012, Mountain View (United States), Series D | Provider of unified AI platform for retail ecommerce sales and optimization | $196M | 71/100 | |
5th |  Cart.com 2020, Austin (United States), Series C | Provider of unified commerce and logistics solutions for business growth | $555M | 69/100 | |
6th | Platform offering software suite solutions for e-commerce and D2C brands | $70.5M | 69/100 | ||
7th |  etaily 2020, Metro Manila (Philippines), Series A | Provider of software suite solutions for e-commerce businesses | $24M | 68/100 | |
8th |  WooCommerce 2008, Cape Town (South Africa), Acquired | Open source solution that enables retailers to build an online store | - | 68/100 | |
9th | SaaS-based ERP solutions for e-commerce retailers | $225M | 67/100 | ||
10th |  SPS Commerce 1998, Minneapolis (United States), Public | Provider of cloud-based platform for retail supply chain management solutions | $50.5M | 67/100 | |
13th |  Commercetools 2006, Munich (Germany), Acquired | Provider of a platform for enterprise digital commerce and related services | $291M | 66/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on Commercetools's competitors? Click here to see the top ones
Commercetools's Investments and acquisitions
Commercetools has acquired FRONTASTIC. Commercetools has not made any investments as of now.Reports related to Commercetools
Here is the latest report on Commercetools's sector:
News related to Commercetools
Filter this listMedia has covered Commercetools for a total of 10 events in the last 1 year, 5 of them have been about company updates and 2 about partnerships.
•
Major leadership shakeup at commercetools as CEO Andrew Burton opts to leaveRetail Technology Innovation Hub•Oct 21, 2025•Commercetools
•
Frasers Group partners with commercetools for agentic commerce suiteRetail Technology Innovation Hub•Oct 17, 2025•Frasers Group, Commercetools
•
commercetools Earns 16 Gold Medals in 2025 Paradigm B2B Combine ReportsPR Newswire•Jul 16, 2025•Commercetools
•
Alexandre Chaumien Joins Shopify as EMEA Enterprise Sales Director from commercetoolsRetail Technology Innovation Hub•Jun 27, 2025•Shopify, Commercetools
•
•
•
•
Commercetools’ New Payment Hub Puts Enterprises in Charge of Payment Strategy and CostsFintech Finance•Mar 28, 2025•Commercetools
•
Commercetools unveils Payment Hub for cost-effective payment controlThe Paypers•Mar 26, 2025•Commercetools
•
Get curated news about company updates, funding rounds, M&A deals and others. Sign up today!Are you a Founder ?
FAQs about Commercetools
Explore our recently published companies
- Aspion.com - 2002 founded, Funding Raised company
- Orbitalautomation.net - Unfunded company
- Lorefully - Birmingham based, 2024 founded, Unfunded company
- Bahsbar - Ankara based, 2021 founded, Unfunded company
- Swift Digital Ads - Richmond Hill based, 2023 founded, Unfunded company
- GW Products USA - Dallas based, 2023 founded, Unfunded company
