When was Parade founded?

Parade was founded in 2015 and raised its 1st funding round 7 years after it was founded.

Where is Parade located?

Parade is headquartered in Los Angeles, United States.

How many employees does Parade have?

As of Jul 16, 2025, the latest employee count at Parade is 1 - 10.

Is Parade a funded company?

Parade is a funded company, having raised a total of $29.7M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Feb 09, 2022.

When was the latest funding round of Parade?

Parade's latest funding was a $***** Series B round on Sep 14, 2023, with participation from 14 investors.

Where does Parade rank among its competitors?

Parade ranks 3rd amongst 50 active competitors, of which 8 are funded. It stands 3rd in terms of total funding among its competitors.

Who are the top competitors of Parade?

Parade's top competitors include Element, The Routing Company and Fleet Advantage. Among them, Parade secured the most recent funding round in September, 2023.

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Parade is a series B company based in Los Angeles (United States), founded in 2015 by Anthony Sutardja, Preet Sivia and Tony Wu. It operates as an AI & web-based fleet optimization solution for transportation companies. Parade has raised $29.7M in funding from Menlo Ventures and I Squared Capital. The company has 50 active competitors, including 8 funded and 8 that have exited. Its top competitors include companies like Element, The Routing Company and Fleet Advantage.

Company Details

AI & web-based fleet optimization solution for transportation companies. It is a big data and AI-based fleet optimization solution for transportation companies to streamline their operations. The platform uses real-time and historical data to optimize communication, decision-making, and freight bookings. The platform can be integrated with existing TMS. Drivers can share their location, report delays, and upload documents in real-time through the platform.

Website: www.parade.ai/
Social
Email ID: *****@parade.ai
Phone Number: +1 **********

Key Metrics

Founded Year

2015

Location

Los Angeles, United States

Stage

Series B

Total Funding

$29.7M in 2 rounds

Latest Funding Round

Series B, Sep 14, 2023, $*****

Investors

Menlo Ventures & 16 more

Ranked

3^rd among 50 active competitors

Employee Count

1 - 10 as on Jul 16, 2025

Similar Companies

Inrix & 123 more

View Parade's full profile

Parade has raised a total funding of $29.7M over 2 rounds. Its first funding round was on Feb 09, 2022. Its latest funding round was a Series B round on Sep 14, 2023 for $*****. 14 investors participated in its latest round. Parade has 16 institutional investorsN8 and 1 angel investor.

Here is the list of recent funding rounds of Parade:

Date of funding	Funding Amount	Round Name	Post money valuation	Revenue multiple	Lead Investors	Other Investors
Sep 14, 2023	5535085	Series B	3838587	8805709	3619939	7587212
Feb 09, 2022	6212841	Series A	1417703	1696268	Menlo Ventures	GreenHawk & 3 more

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View details of Parade's funding rounds and investors

The founders of Parade are Anthony Sutardja, Preet Sivia and Tony Wu. Anthony Sutardja is the CEO of Parade.

Here are the details of Parade's key team members:

Anthony Sutardja: Co-Founder & CEO of Parade.
Contact Info: 1 email address
Preet Sivia: Co-Founder & President of Parade.
Contact Info: 1 email address
Tony Wu: Co-Founder & CTO of Parade.
Contact Info: 1 email address

View details of Parade's Founder profiles and Board Members

Parade's employee count trend

Parade has 1 - 10 employees as of Jul 25. Here is Parade's employee count trend over the years:

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Top competitors of Parade include Element, The Routing Company and Fleet Advantage. Here is the list of Top 10 competitors of Parade, ranked by Tracxn score:

Overall Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Element 1946, Baltimore (United States), Public	Fleet management and maintenance services	$125M	ValueAct Capital	68/100
2nd	The Routing Company 2018, Boston (United States), Series A	Provider of routing and management solution for public transit operators	$21.1M	Engine Ventures, Galvanize Climate Solutions & 5 others	59/100
3rd	Parade 2015, Los Angeles (United States), Series B	AI & web-based fleet optimization solution for transportation companies	$29.7M	Menlo Ventures, Rising Tide Fund & 15 others	57/100
4th	Fleet Advantage 2008, Fort Lauderdale (United States), Series B	Provider of fleet management solutions and services	$122M	Alaris Equity Partners	52/100
5th	DRVR 2014, Bangkok (ThailandSports), Acquired	Data analytics for fleet management focussed on Asia	$450K	Smart Axiata Digital Innovation Fund, K-Startup Grand Challenge & 1 others	48/100
6th	Elevat 2015, Seattle (United States), Series A	Cloud-based IoT platform for managing connected assets	$13M	Gaingels, D4 Investments	46/100
7th	PeopleNet 1994, Minnetonka (United States), Acquired	Fleet Communications, Compliance and Intelligence solution	$25M	Norwest Equity Partners	44/100
8th	Auto Fleet 2017, Israel, Acquired	AI-enabled fleet utilization and management solutions	$29.5M	Maniv Mobility, MizMaa & 10 others	44/100
9th	RTA Fleet Management Software 1979, Glendale (United States), Funding Raised	Fleet management software	-	Susquehanna Growth Equity	42/100
10th	CLM Fleet Management 1981, Newport Pagnell (United Kingdom), Acquired	Provider of fleet management solutions	-	-	42/100